Online Payment Data Security for Insurance in the Digital Age

Karen Jain
4 min readOct 15, 2024

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Consumer preferences for digital wallets have surged in the last year. In 2024, 36% of point-of-sale (POS) payments in North America are now made via digital wallets, outpacing traditional methods like credit cards (34%) and debit cards (6%)​(The Fintech Times)/ This shift is largely driven by younger generations — 77% of Gen Z consumers say they are more likely to trust businesses offering their preferred payment methods, especially digital wallets.

This growing trend is not just about convenience; it’s fundamentally reshaping the payment landscape.

However, with this growth comes increased risk. The rise of digital wallets means insurers face heightened exposure to cyber threats. In response, the insurance industry is adopting advanced security measures, including multi-factor authentication (MFA), which is already in use by 56% of enterprises. In addition, new biometric authentication systems are becoming a critical part of cybersecurity strategies.

Further raising the stakes, regulatory frameworks like PCI DSS v4.0, which came into effect in 2024, mandate even stricter security measures. These include continuous monitoring, reinforcing the need for insurers to stay proactive in adopting cutting-edge technologies to protect customer payment data.

For insurers, embracing these tools isn’t just an option — it’s essential to staying ahead of the curve and safeguarding customer trust and data.

PCI DSS 4.0 and Its Financial Implications

Insurance and other financial organizations had to transition to PCI DSS v4.0 by March 2024 Some requirements, though, will be best practices until March 31, 2025, after which they will become mandatory.

Payment Card Industry Data Security Standard 4.0, places a stronger emphasis on maintaining continuous security rather than periodic compliance. The framework is designed to address modern cybersecurity threats and real time threat detection.

The shift from static, checklist-based compliance in earlier versions to dynamic, ongoing security strengthens payment card data protection across all digital channels. One of the standout features of PCI DSS v4.0 is flexibility — insurers can now either follow predefined security methods or implement customized approaches that better suit their specific risk environments.

Non-compliance will result in penalties, making it crucial for insurers to adhere to these new standards to maintain both operational integrity and customer trust.

Businesses may face significant financial burdens when required to cover the costs associated with forensic investigations and remediation efforts. These expenses are typically incurred after a data breach orsecurity incident, particularly if the company is found non-compliant with PCI DSS standards. Forensic investigations are a necessity to determine the root cause of the breach, while remediation efforts focus on fixing security gaps, which can include system upgrades, additional security controls, and addressing vulnerabilities. The costs can escalate depending on the severity of the breach and the size of the company, withsmaller insurers particularly vulnerable to high financial impacts.

This is a wake-up call for the industry to invest in cutting-edge security technologies continuously.

Essential Technologies For Meeting PCI DSS v4.0 Compliance

Lauren Holloway, Director of Data Security Standards at the PCI Council, emphasized that the PCI DSS is designed to be technology-agnostic, allowing compliance regardless of the environment. However, as threats evolve, advanced technologies remain critical to ensure robust security and meet compliance efficiently.

Continuous Security Monitoring

PCI DSS 4.0 emphatically says that security has to be a continuous process, meaning that insurance companies must implement continuous security monitoring tools to track and log security events. File Integrity Monitoring (FIM) tools help detect unauthorized changes to sensitive files, while Security Information and Event Management (SIEM) systems provide real-time alerts for suspicious activities. Automated tools to review audit logs for anomalies are essential as well.

Multi-Factor Authentication (MFA)

MFA is mandatory for all access to cardholder data environments (CDEs). Ensuring that this technology is integrated into all critical access points, including internal systems, is vital to safeguarding sensitive data.

Vulnerability Scanning and Patch Management

Regular internal and external vulnerability scans are required under v4.0, with new provisions for authenticated scanning. Vulnerability Management, Detection, and Response (VMDR) tools can automate these scans and prioritize patching based on the risk level. Additionally, Qualys and similar platforms can provide external scanning services approved by the PCI Security Standards Council.

Cloud and Data Protection Technologies

PCI DSS 4.0 introduces more flexibility in using cloud-based services, but insurers must ensure that their cloud infrastructure complies with security controls, including encryption, data segmentation, and secure transmission protocols. Outsourcing card data processing to trusted third parties also helps reduce PCI scope, as these providers offer compliant solutions for handling payment data security across channels.

Security Automation and Compliance Tools

Specialized tools that automate technical security assessments simplify compliance. These include Policy Compliance tools for continuously evaluating security configurations and Web Application Firewalls (WAFs) to protect sensitive data from breaches via web applications.

Some newer platforms offer advanced automation for compliance. These tools automate vulnerability management, patching, and compliance reporting, allowing insurance companies to maintain PCI DSS v4.0 compliance with minimal manual intervention.

Emerging Tech That Will Support PCI DSS v4.0 Compliance = Read the full article here: https://www.simplesolve.com/blog/key-technologies-for-pci-dss-v4.0-compliance

Originally published at https://www.simplesolve.com.

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Karen Jain
Karen Jain

Written by Karen Jain

Karen is a senior strategic marketing consultant for insurtech and custom software companies in the US. Outside of work, she is involved in animal rescues.

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